Happy New Year!
After a busy 2025, and (thankfully) a restful festive break, we’re starting this year as we mean to go on, by attending two major international events in the world of medical simulation and healthcare.
Adam,Rouilly team members are preparing for the first two events on the industry expo calendar in the form of the International Meeting on Simulation in Healthcare (IMSH) in Texas, followed closely by the World Health Expo (formerly known as Arab Health), in Dubai.
IMSH 2026 – ‘UNBOUND’
IMSH is one of our ‘must-attend’ conferences and we’ve been several times over the last 10 years.
This year’s event is being held in San Antonio, Texas, from January 10 – 14, and our products will be on display at Booth 837.
IMSH is promising ‘five powerful days of hands-on workshops, inspiring speakers, and game-changing education’ under the theme of ‘UNBOUND’.
Its aim is to provide the resources and tools healthcare professionals need to advance their skills, impact change in delivery systems and practice, and ultimately, to improve patient safety.
This aligns perfectly with our own goals as a business and the shift we’re seeing across the sector to a stronger focus on high-value, cost-effective approaches to simulation.
IMSH will bring together thousands of professionals and more than 140 companies from around the world to showcase the latest in healthcare simulation, and we’re delighted to be among them.
Our Director of Products, Research and Development, Daniel Mogentale, Export Sales Jose Palacios and Kate Tilyard, UK Business Development, will once again be making the trip across the pond, together with an impressive array of Adam,Rouilly medical simulators and task trainers.
We’re looking forward to showing educators, clinicians, researchers and distributors how we are helping to push the boundaries of simulation-based education to improve patient safety, training standards, and real-world clinical outcomes.
Trying to decide which products to demonstrate at a conference is never easy, so we’re taking more than 20 of our biggest showstoppers, from core skills task trainers to advanced digital and ultrasound simulators.
These include our popular:
Visitors will also be able to see and try some of our newer and enhanced models including Debra Enhanced® – Impacted Fetal Head Simulator, the Auscultation and Intubation Bundles from our exciting new SimClever™ range, and several ultrasound trainers from our new BIOTME collection.
A customer favourite is the Superior Female Bedford Doll who will also be making the trip with us.
Finally, delegates will be able to get hands on with our newest products, the Enhanced Digital Ear Examination Trainer and Enhanced Digital Eye Examination/Retinopathy Trainer, which will be available soon.
Director of Products, Research and Development, Daniel Mogentale, said: “IMSH is one of our favourite conferences and we always look forward to attending. It gives us the opportunity to showcase our latest innovations and find out what challenges our clients might be facing.
“In turn, our clients get the opportunity to see and try our products in real life, which often provides valuable feedback.
“This sort of knowledge is crucial for us as we seek to develop medical education solutions that address specific training needs. We’re taking a lot of products to IMSH, so we’d encourage anyone attending, who might be interested in the Adam,Rouilly ranges, to come and seek us out.”
Then on to Dubai for WHX
Just a few weeks after IMSH, we’ll be heading to WHX Dubai 2026, the global healthcare exhibition formerly known as Arab Health, which we also attended last year.
This takes place from February 9 to 12 at the new Dubai Exhibition Centre and marks the first edition under the new WHX brand.
It is also shaping up to be another global showcase of medical innovation, with thousands of healthcare professionals and buyers expected to attend from around the world.
A selection of products from our BIOTME ultrasound range will be displayed on the Nasco Healthcare booth (South Hall 19 S19.L110).
Made from a specialist material that mimics human tissue with exceptional realism, these ultrasound trainers are engineered to be hard-wearing and reliable, with self-sealing, refillable veins, a long-lasting gel interior and disappearing needle traces.
Director of Sales and Marketing, Tariq Shahab and Ruban Dhinsa from our UK Business Development team will be attending the event and available to meet during the conference.
Staying in tune with the needs of medical educators
With value for money continuing to shape purchasing decisions, and simulation now recognised as an essential method for improving patient safety and clinical confidence, events like IMSH and WHX help us stay tuned into how educators’ needs are evolving.
We look forward to reconnecting with partners, meeting educators from around the world, and showcasing how our range of medical task trainers and clinical skills simulators supports high-quality learning in a financially sustainable way.
If you’d like to connect with any of the team at IMSH or WHX, we’d love to hear from you.
Or if you need some advice about medical education supplies for your organisation, our Sales Team is always on hand to help.
